B.B.A (Bachelor of Business Administration)-Career Path
Business Development Executive
Identify new business opportunities and clients
Build relationships and increase company revenue
Salary: ₹15,000 – ₹35,000/month
Marketing Executive
Plan promotions, branding, and advertising campaigns
Work in digital marketing, social media, and sales strategy
Human Resource (HR) Executive
Handle recruitment, training, and employee management
Manage attendance, payroll, and workplace policies
Sales Executive
Directly sell products/services to customers
Achieve sales targets and generate revenue
Operations Executive
Manage daily business activities and processes
Improve efficiency and workflow
MBA (Master of Business Administration) (Most Popular)
Specializations: Marketing, Finance, HR, Operations, International Business
Leads to higher salary and managerial roles
Professional Courses
Digital Marketing, Data Analytics, Finance Certifications
Short-term courses to boost job skills
PGDM / M.Com
Alternative postgraduate options for specialization
Syllabus : University of Calicut
Eligibility : Pass in Plus Two or an Equivalent Examination
Course Structure
SEMESTER-1
BBA1CJ101 –Core Course 1- Foundations in Business Decisions BBA1CJ102 /BBA1MN101-Core Course 2- Marketing Management BBA1CJ103/BBAMN102-Core Course 3- Communicating with Financial Data BBA1FM105-MDC/MDE-1-Creativity-Innovation&Business Development BBA1FS111-Skill Enhancement Course1-Digital Marketing for Business ENG1FA101(3)-Ability Enhancement Course 1-English Ability Enhancement Course 2 - Additional Language
SEMESTER-2
BBA2CJ101 - Core Course 4- Business Economics BBA2CJ102/BBA2MN101Financial Management BBA22CJ103/BBA2MN102 - Core Course 6 - Foundations for Business Analytics BBA2FS112 - Skill Enhancement Course 2 -Fundamentals of spreadsheet in Business ENG2FA103(3) - Ability Enhancement Course 3 - English Ability Enhancement Course 4 - Additional Language
SEMESTER-3
BBA3CJ201 - Core Course 7 - Domestic Logistics Management BBA3CJ202 - Core Course 8 - Business & Corporate Regulations BBA3CJ203 / BBA3MN201 - Core Course 9 -Human Resource Management BBA3CJ204/BBA3MN202 - Core Course 10 - Strategic Cost Analysis BBA3FS113 - Skill Enhancement Course 3 - Skills for Employability MDV/MDE2 - (E/AL)KS
SEMESTER-4
BBA4CJ205 - Core Course 11 - Decision Science BBA4CJ206 - Core Course 12 - Organization Behaviour BBA4CJ207 - Core Course 13 - Entrepreneurship Essentials BBA4CJ208 - Core Course 14 - Corporate Governance & Business Ethics BBA4FV108 - Value- Added Course 1 - Innovation & Business Dynamics ENG4FV109(3) - Value Added Course 2 - English
SEMESTER-5
BBA5CJ301 - Core Course 15 -Operations Management BBA5CJ302 - Core Course 16 - Behavioural Finance BBA5CJ303 - Core Course 17 -Business Research Methods Elective Course 1 Elective Course 2 BBA5FS114 - Skill Enhancement Course 4 - Communicating with AI BBA5FS115 - Skill Enhancement course:- Internship - 1 Audit Course - 1
SEMESTER-6
BBA6CJ304/BBA8MN304 - Core Course 18 - Networking in Business BBA6CJ305/BBA8MN305 - Core Course 19 - Total Quality Management Elective Course 3 Elective Course 4 BBA6FV110 - Value- Added Course 3 - Business Environment BBA6FS116 - Skill Enhancement Course:- Project-1 Audit Course - 2
SEMESTER-7
BBA7CJ401 - Core Course 20 - Strategic Management BBA7CJ402 - Core Course 21 - Data Analysis Tools for Social Scientists BBA7EJ401 - Elective Course 5 - Advanced Human Resource Management BBA7EJ402 - Elective Course 6 - International Finance
SEMESTER-8
BBA8EJ404 - Elective Course 8(in Honours Programme) Start-Up Management BBA8EJ405 - Elective Course 9(in Honours Programme) Entrepreneurial Capital Management BBA8EJ406 - Elective Course 10 (in Honours Programme) Advertising & Branding BBA8FS118 - Skill Enhancement Course:- Project-2(in Honours Programme) BBA8FS119 - Skill Enhancement Course:- Research Project (in Honours with Research Programme)